I know, I used to be a champion for the Foursquare brand but it just isn’t working out anymore.
When I first started using Foursquare in February this year I absolutely loved the platform and I was checking in all over town. I was racking up mayorships & scoring points from the Mornington Peninsula to the heart of Melbourne City. I was setting up new locations every day as so few locations had been set up at that time, and I was given Super User status within weeks. I then took pride in correcting addresses and shutting down duplicates. My first ever blog post was even about Foursquare, and there have been many since.
But recently I just can’t be bothered anymore.
It started off slowly, I just stopped checking into mundane locations like Coles and shopping centres to begin with. But it’s now progressed to stopping almost all together, even when I’m somewhere I’d once upon a time happily have shown off about.
There are a number of reasons for my about-face.
1. I just don’t want people knowing where I am all the time
I’m not worried about my safety but it’s just not knowledge that needs to be given out so freely. Plus it’s kinda weird when I don’t need to be asked how my weekend was because the would-be asker already knows exactly what I’ve been up to.
2. Mayorships were giving me nothing
In Australia businesses still haven’t embraced the platform and there is only a handful who offer mayorship specials or other deals for using Foursquare. What’s the point of being the Mayor of McDonalds if you can’t even get a free upsize?
3. Not enough people are onboard to make it realistic
Just because you’re the Mayor of Chapel Street certainly doesn’t mean you have been there more than anyone else; you’re just the biggest wanker within a small population of technology nerds.
4. The pings are annoying
Yeah you can turn them off, and I have, but the default setting for any new ‘friends’ is that you receive pings. Can whoever Umair is please stop checking into bed at 3am???
5. Facebook Places has killed any chance for non-social media savvy users joining Places may not have the mayorships and points scheme that Foursquare does, but for those who aren’t social media nerds, Facebook Places will be enough to satisfy any desire for location-based technology.
I still like the idea that Foursquare can work as a diary, but the only time I really need to use that is when I receive a speeding fine in the mail and I can’t remember where I was going at that time. Oh yes, that was when I was on my way to Festival Hall to see Florence and the Machine (thanks to the accompanying shout).
I’ll still keep my Foursquare account though, and you’ll still see me check-in from time to time. And maybe I’ll even be back in full force some day, but for now Foursquare… it’s not you, it’s me.
Getting the ‘you have been outsted as mayor of…’ emails still hurt though.