Social media is still relatively new, and there are still millions of people who do not understand how they can use it for their business.
Unfortunately this creates a situation where any Tom, Dick or Harry can pose as a social media expert, and therefore take advantage of hoards of people, and in particular small businesses. We all know at least one or two or ten of these guys, but how can someone who knows nothing about social media spot the difference between someone who knows their stuff, and someone who’s all fluff?
Here are my top ten tips for spotting a social media phoney.
1. They call themselves a guru/superstar/coach/rockstar/ninja/expert
2. They don’t actually have any social media experience working for an organisation (agency or client-side) outside of their own “consultancy”.
3. They have written a social media e-book. Or worse, an actual paper book.
4. They run webinars or events with titles like “30 Days to Social Media Success” or “The 10 Steps to Creating a Kickass Social Media Strategy”.
5. They believe social media is just Facebook and Twitter.
6. #They #Use #Too #Many #Hashtags
7. They recommend you #FollowFriday as a social media strategy.
8. They ask if you are on Foursquare.
9. They never attend any industry events where actual social media professionals are at. Instead they entirely focus on networking with people who are mystified by social media & will eat up their every word.
10. They talk about “social media” in inverted commas.
Have you come across a social media fraud before? Help others avoid them by leaving your how-to-spot tips in the comments!
Image copyright: http://theantisocialmedia.com/
I hate the term ‘digital strategist’. I also hate the term ‘social media strategist’ though I have referred to myself as one before. I think I just find ‘strategist’ an incredibly wanky and cringe-worthy job title.
In terms of what a strategist actually means – one who is skilled in planning – there is nothing wrong with the word. What makes it wanky is that everyone in digital and social now calls themselves one. It’s the new social media guru.
Anyhow I wanted to share with you this awesome clip from the BBC which pretty much sums up how I feel about half the ‘strategists’ out there. Enjoy.
Post Script: I’ll probably still refer to myself using the term strategist from time to time, only because it means something to people who matter but who don’t really get what I do.
I’m often asked what blogs are the best ones for people interested in social media to keep an eye on.
Going through my Google Reader is a daily ritual for me. I would be paranoid that if I skipped a day I’d miss some important announcement/update/change.
The following are my favourite blogs – not just social media and marketing blogs – straight outta my Reader.
What blogs would you add?
Mashable – The undisputed king of social media blogs.
TechCrunch – All things tech.
Gawker – A little social media, a lot of gossipy trash and randomness
Business Insider – One of my favourite all-rounders
Brian Solis – Social media and other marketing/business stuff
Mumbrella – Australia’s media hub
ReadWriteWeb – Up there with Mashable as a must-read for social
Social Media Today – Has as many average articles as it has good reads, still worth keeping an eye on
Social Media Explorer – As the name suggests, has a social media focus
Social Times – I’ve read some really great articles here
All Facebook – If you’re not regularly reading this, you can’t possibly work in social media
The Next Web – Another godfather of online blogs alongside Mashable and ReadWriteWeb
Radian6 – Nice social media blog with a monitoring/reporting focus as would be expected
Fast Company – Another great all-rounder blog
Sysomos – Another blog from a social media monitoring company
The Online Community Guide (FeverBee) – Rich Millington’s guide to community management
Social Media Examiner – A lot of great entry level articles here. Cute mascot.
Socialbakers – Yet another social media monitoring company. They all seem to do the blog thing well.
The Onion – Satirical news
B & T – B&T magazine in blog format
Hubspot – Have read lots of great articles here
Econsultancy: Digital Marketers United – Lots of good content for social media and broader digital marketing
All Twitter – ‘Nuff said.
Digital Buzz Blog – Digital ad campaigns, social media, interactive marketing ideas
The Anti-Social Media – For lols.
I was just writing a blog post about some of my biggest achievements in my social media career for another site.
One of them of course was when misscoca.com was featured on the WordPress homepage.
I just realised that this was never documented on misscoca.com so I thought I’d upload a screenshot so that this amazing moment for me is captured on the interwebz forever.
I found it strange that my email inbox was overflowing with blog comments on the morning of October 4, 2010 yet it wasn’t until I logged onto Twitter and saw all the tweets of ‘you’re on the wordpress.com homepage’ that I understood what was going on. My post Falling out of love with Foursquare received more than 3,200 views that day.
Such an awesome experience.